OUTLOOK Social Media Campaign
I designed an animated a series of paid social media motion graphic advertisements for LPL Financial’s Midyear 2023 OUTLOOK publication. This paid advertising campaign appeared on Instagram, Facebook, X (formerly Twitter), and LinkedIn.
As one of LPL Financial's premier thought-leadership publications, OUTLOOK provides the latest thinking of LPL's investment committee charged with with overseeing the investment decisions for LPL’s discretionary asset allocation platform. The 12-member committee is comprised of the senior members within LPL’s Research department and is responsible for the firm’s capital market views that ultimately form the firm’s asset allocation decisions. The insights in this report helps position investors, along with guidance from their financial professional, to achieve their goals.