Why Wait for Tuesday?
Editorial illustration with rubber-hose style vintage characters about the truce in the Taco Tuesday wars of 2023. Let's taco 'bout it.
Restaurant chain Taco John’s said Tuesday it is giving up its fight defending its trademark of the phrase “Taco Tuesday.” Fast-food giant Taco Bell filed a petition in May with the U.S. Patent and Trademark Office seeking to cancel the trademark.
Taco Tuesday is generic and any restaurant that makes tacos should be able to use it, said Taco Bell, which is owned by Yum Brands.
Jim Creel, chief executive of Taco John’s, which operates nearly 400 restaurants in more than 20 states, said the company estimated it could cost as much as $1 million to defend the trademark. “It’s just not worth the amount of money it would take to defend it,” Creel said. “We’d rather take that money and put it toward a good cause.”